Retracing the cobblestone steps of my ingénue dreams.

I’m running away to Europe my friends, retracing the cobblestone steps of my ingénue dreams.

Only this time in John Fluevog ruby red slippers!

What is she up to now you may ask? In my recent blog posts I’ve been sketching my past and sharing the process I went through as I followed my dreams to become a model and travel the world. I spent ten of those years living out of a suitcase, chasing the runway collections around the globe and gaining the utmost stylish inspiration from the geniuses – those designers’ I had the fortune to amuse. Those icons who have set the bar each designer must follow in the world today. And I have been forever touched and motivated by their dedication to the craft of creating beauty and gifting fashion to the world. I had no idea those curious and innocent experiences would lead me to where I am today – with a fashion apparel line of my own on the horizon. With my Runway RunAway Collection® line of samples nearly complete and ready to be delivered this Thanksgiving weekend – I am feeling simply marvelous- retracing the cobblestone steps of my ingénue dreams, blessed and grateful for this miraculous life I am leading.

If anyone would have told me that the result of my book Runway RunAway A Backstage Pass to Fashion, Romance and Rock ‘n Roll, (my second year project in the Master’s program in Spiritual Psychology at University of Santa Monica) would be an entire brand- that would turn into a collection, and lead me to producing a fashion film, that would be viewed worldwide- I would have said, “yeah right!” But guess what? Here it is and here I go…

Now don’t get me wrong – I am not naive…just because one designs a collection and produces as film doesn’t mean it will be and easy road ahead. In fact, this dream I have been working on has been a challenge over the past seven years since I graduated. When I say I am following my dreams – you better be sure that my dreams are sometimes “18 hour a-day-dreams” and that includes weekends too!

The reason is because dreams evolve. They have lives of their own and that is why they are not for the faint of heart. Whatever you do while following the road to your dreams, just know there will be detours, ditches, confusion, a sense of feeling lost, lonely and sometimes even at a dead end. But if you just keep on going along the curvy road – you’ll find a beautiful, magnificent field of flowers; otherwise known as “Rumi’s field” where everything is exactly as it should be… in full bloom. You see Spirit doesn’t care if I become a fashion designer or make a fashion film – Spirit just cares that I did it – how I did it – and how I treated myself and others on the way.

Dreams have timelines of their own too…so you won’t be seeing my collection until the summer of 2016 – but, in the meantime I will be producing this fashion film “Peau sur Peau ~ Skin on Skin,” with the award winning director, Robert E. Ball Jr. In fact, thanks to our sponsor’s: YBF Beauty CEO Stacey Schieffelin, Betty Badd Couture JewelryFelice Art Couture & Luxury Lingerie, Diamond earrings by Jewelry by Rosalina and executive producer Mr. Kent Cooper- we have already begun shooting the teaser!!!

Peace in Paris

Peace in Paris forever!

This weekend we will fly to Paris where Mr. Ball’s recent fashion film will be screened at the fashion film festival – A Shaded View of Fashion Film – ASVOFF-8. I will be reconnecting with the festival’s producer Diane Pernet, whom I haven’t seen in over 25 years. I modeled for Pernet’s couture collections in New York in the late 80’s and now her own “designer dream” has led her towards creating an international venue for fashion films at the Pompidou Center in La Marais. I can’t wait to see her again, and to connect with these talented filmmakers from all around the globe. And while we are in Paris we’ll continue shooting our fashion film –Skin on Skin where I’ll be following my own footsteps back in time… wearing a beautiful pair of ruby red slippers supplied by another one of our film sponsor’s – John Fluevog Shoes. Americans- shooting a fashion film in Paris…Another dream coming true!

I hope you will join me as I continue my journey back to the United Kingdom too. As many of you know I spent those whimsical younger years, living in Chelsea with my long lost love Steve Clark. Steve came from Yorkshire and so I will make the trip to the north and visit his grave at The Wisewood Cemetery. It’s been nearly 25 years since our beloved Steve passed over – so it will be my tribute to him. Maybe some of you will meet me there and we’ll raise a pint at the Admiral Rodney Pub where we used to go with Steve’s family at Christmas.

So here is what lies ahead on my Red Slipper cobblestone footstep return to Europe:

December 1-10th Paris, France attending ASVOFF and filming the fashion film “Peau sur Peau – Skin On Skin.” 

 December 11, 2015 | BBC Radio Interview 2:00 pm GMT –  Radio Show interview for BBC in Leeds, UK with British Journalist Martin Kelner. Stayed tuned!!!   http://www.bbc.co.uk/programmes/p037yb55

 December 12th, 2015- at 12:PM: Sheffield England –Community gathering at Wisewood Cemetery. Come raise a pint for Steve at the Admiral Rodney Pub to follow: 592 Loxley Rd, Sheffield S6 6RU, United Kingdom

In Memory of Steve "Maynard" Clark

In Memory of Steve “Maynard” Clark

December 13, 2015 | MY BIRTHDAY! Runway RunAway Author & Book Reception 4:00pm – 6:00pm at the Mercure Nottingham City Centre Hotel in Nottingham, UK.Runway Runaway Book Signing

I hope you will join me over the next couple of weeks as I am retracing the cobblestone steps of my ingénue dreams, remembering from where I came and observing where I am today as a result of my dedication to the dream.

I encourage you to follow your dreams! I support you in cherishing and beholding the qualities of love, perseverance, strength of heart and courage to never give up – because you never know where the yellow brick road will lead you.

Remember…Spirit doesn’t care whether you reach your goals or not…just that you had the gumption to try. To give yourself the permission to go for it and express yourself. To live your life beyond your wildest dreams.

Happy Holidays ~ Love Always,

Lorelei

“Don’t let your dreams runaway from you!”

 

Runway Runaway Fashion: The Journey of a Muse

Runway Runaway Fashion: The Journey of a Muse by Lorelei Shellist

In my last blog I gave you a synopsis of my book Runway Runaway and how it was about following my dreams to travel the world and become a runway model. My book tells the gritty side of a glamorous life. Not to put you off – but to let you know that even when heartfelt dreams come true- there are always challenges along the way. The only reason I was able to write that book was because I survived those challenges and lived to tell the tale. But what I didn’t tell you was how long it took to write-edit- and self publish that book. Remember it wasn’t my idea to write it in the first place. It was the idea of a few tenacious Def Leppard fans who wanted to know the answer to the question of why Steve Clark who seemingly had everything, would take his own life. When I finally wrapped my head around writing a book to satisfy Steve’s fans it was intended to be a book about Steve. Not me.

I finally mustered up the courage to go to NYC to meet with the big literary agents who had replied to my letters. However, the response I got was- “Sorry Lorelei, Steve’s not here to go on Oprah and sell the book- besides we want to hear your story. How did you experience all of that? Go back to Nashville – (where I was living at the time) and write your story.” Well I resisted that idea with all of my might. Who would want to hear my story? I’m not exactly Cindy Crawford. And besides I wouldn’t know how to begin. Then once again the muse began to tug at my sleeve. Everyone I knew argued that I should write the book – of course they would want to read about my life… It was so glamorous and different from theirs. They encouraged me and challenged me until I said ok, I’ll give it a try, and the muse took over.

Book cover - Runway Runaway by Lorelei Shellist fashion model - Lorelei wearing zebra print outfit on turquoise and pink background

Runway Runaway A Backstage pass to Fashion, Romance and Rock ‘N Roll

Runway Runaway Fashion: The Journey of a Muse

Every morning at 6AM I would arrive in front of my computer with a hot cup of PG Tips tea and let my fingers go tapping away on the keyboard. My intention was to write for one hour a day. But each day three hours would pass by without notice and I couldn’t believe what was going down on that screen. It just flowed. Still it took two years from start to finish. Then everything changed – the World Trade Center went down and I put down the book to join the Red Cross clean up the mess where the Twin Towers had once stood high in the sky. A month later I went back to my NY literary agent who told me he was sorry- the publishers weren’t interested in that kind of story now- but if I had a book on terrorism – to bring it on.

Was I disappointed? You bet. I’d just spent two years and a lot of money writing that book. But the world changed on that September day and it was time for everyone, including myself to reassess their lives. I left New York and drove across country to Nashville where I packed up my belongings and headed home to California where it all began. I put my manuscript on the shelf and went back to work as a life-style model in Hollywood. I was forty years old and it was time to pass the “glam-girl” baton to the new faces. The jobs I did now were on cruise ships and cereal boxes and I missed the fashion.
black and white wings with purple heart - I am dreams with wings teen esteem program

Wanting to do something more, I began giving workshops teaching life skills to at-risk -runaway teens. I felt this was my calling and so I went about getting more credentials so I could validate myself as a legitimate counselor. I applied and was accepted into the two year Masters program in Spiritual Psychology at the University of Santa Monica. I dove into those classes like a pelican at feeding time, swallowing every morsel of intelligence available to me.

In the second year of the program we were asked to create and produce something that had heartfelt meaning to us. Something we always wanted to do – but never did, or something we started but never finished.  The muse showed up again and told me to dust off the manuscript that had been shelved for seven years. It was time to finish what I’d started and get that book out into the world. Runway RunAway would become my calling card, opening doors to all the ways I could be of service in the world by sharing my own life experiences and empowering others. My education at USM taught me how to counsel not only myself, but others whose lives had been affected by other people’s addictions. After traveling the country promoting my book, I returned to LA and became a full time volunteer coaching at-risk teens and women living in a maximum security- lock-down prison.

Freedom to Choose

Freedom To Choose Foundation Education for a Second Chance

From behind the gates at Valley State Prison in Chowchilla I’ve sat for hours talking with women dressed in blue whose lives had led them to this cold grey gymnasium looking for someone who will listen to them and treat them like human beings again. I began looking around the room at the unique beauty inherent in each one of them – women from the ages of 18 to 85 who didn’t have the means to shop for chic brands labels. They didn’t have the benefit of a hair colorist or even a manicure. But they all looked amazing to me. I learned that women’s hair starts to go grey at a very young age…and in CCWF they let it grow and flow, because in prison that is the norm. I found their individuality and style inspiring based on the fact that they had such little means to make themselves beautiful by way of consumer products and fashions – but they found a way to express themselves none the less.

I was moved and challenged to understand how and why. I discovered that my lifelong experience in the fashion world was now colliding with my education in spiritual psychology. I began delving deeper into the world beneath that which meets the eye and wrote about it until the muse revealed her message to me again.

Lorelei Shellist Empowerment Speaker conducting seminar

Fashion Icon Archetype Personality Programs® by Lorelei Shellist

In 2014 I founded the Fashion Icon ArchetypesPersonality Programs. A series of inner-style workshops educating people on how to dress from a place inside themselves that is confident, conscious and comfortable. This is not about what your colors are, or what labels you wear…this is about connecting with your “inner- stylist” so you decide what to wear from a place of self-knowing. When you know which archetype personalities are running the show you learn to dress to express who you are – instead of dressing to impress others.

 It was from that mindset that I began to value the opportunities I’d had that put me front row center in those couture houses so I could observe just how fashion was made. My curiosity of the history and meaning of fashion has always moved me. I never really cared to know the answer to the question of what other people were wearing – I am always more interested in why people wear what they wear. Meanwhile, the feedback from my universe tells me that I too have a certain sense of style that stands out amongst the crowd. I wasn’t truly aware I had that gift until others pointed it out. And the muse said, “pay attention to yourself too – what are your gifts?” Another seven years had passed – time to reassess, again!

As I counted the blessings I’d received from these extraordinary life experiences I had chosen to have – the ego aspect of my nature – the part that kept me small – began to shrivel and melt away. And what came forward were new ideas- new dreams – new horizons ahead.

Where was I going with all of this? I didn’t even know myself…But I knew what I wanted. A brand that would inspire people to follow their dreams wherever they would take them. And if their lives consisted of travel- whether for business or pleasure- I wanted to make that easier – more comfortable for them. I wanted to help people feel comfortable inside of their skin – no matter what the situation. At work, at, play, on stage, or on the red carpets and runways of the world.

But the muse is always in charge and no one does all of these things alone, and one never knows where an idea will come from. As a matter of fact, it was my assistant, Cindy Gloeckler, who suggested quite strongly and repeatedly, that I start a fashion apparel line of my own! She said, “Lorelei you are a brand. I want you to start a line of your own and I want to help you do it. ”Every hair on my arm stood up and right there in a beer and burger joint in downtown Cleveland, I said “Are you serious? Be careful what you wish for Cindy because I’ve got an idea.”

The next thing I knew I was sketching my first fashion design on a small piece of notebook paper – “Spinal Tap” style.

The Runway Runaway Collection®

The Runway Runaway Collection®

My own muse appeared once again and The Dream Dress® came through as the signature item for what would become the Runway Runaway Collection® for the woman on the run who thrives in her skin.

Something told me exactly what this dress should be and before I could think about it the words fell out of my mouth. The Dream Dress® takes you from day to dinner, from dawn to dusk, from dining to dancing, to your wildest heartfelt dreams. It’s a dress that every woman will be able to wear in comfort, in class, in colors, to work to play to wherever her heart leads her.” Many times, over the course of three years, I nearly gave up – spending my own money, working long hours, spinning my wheels and trying to hold on. Cindy never wavered…she’s optimistic to a fault. “You can do this Lorelei I’ve got your back.”

Your Best Friend Beauty

Stacey Schieffelin & Lorelei Shellist

Then out of the blue I received an email from a gal I used to model with on the runways of the world. We were friends in our 20’s but hadn’t seen one another in forever. Stacey Schieffelin. Stacey, and her husband David, built her cosmetic line YBF Beauty line – (which stands for Your Best Friend) into a multimillion dollar company. Stacey sells her products on the Home Shopping Network so she knows the ins and outs of  the network trade. I asked her if she would mentor me and she asked me for my pitch.

I took a breath and gave her my elevator speech on The Dream Dress® will take you from day to dinner, from dawn to dusk, from dining to dancing, to your wildest heartfelt dreams.”  Stacey laughed and said, “Lorelei, I hear pitches everyday and that’s the best one yet!” Send me your NDA and anything else you want to share with me and let’s see where this goes. She then introduced me to the woman in Montreal who had helped her put out her own apparel line and we hit it off right away. Cydney Mar is a fantastic designer in her own right, she knows merchandising, manufacturing, and fashion inside out. She “gets me,” and she “gets my line.”

Your New best Friend! is Your Old Best Friend! Stacey Schieffelin & Lorelei Shellist

Your New best Friend! is Your Old Best Friend! Stacey Schieffelin & Lorelei Shellist

After a couple of months of communicating back and forth between Stacey,David, and Cydney Mar about my brand, it became evident that we were all aligned to develop my Runway Runaway Collection.®  Thankfully my dream team, with Cindy Gloeckler as my right hand, and Shelly E. my social network manager as my left, all my lovely ducklings are falling in line. I have never been more excited in my life and I have done some exciting things in my time. I am grateful, enthused and amused by the journey I am on. I hope you’ll come along too as the Runway Runaway Collection® evolves and launches in 2018 because I guarantee there will be The Dream Dress® just for you!

 Stay tuned for more Runway Runaway Fashion: The Journey of a Muse

Lorelei Shellist

“Don’t let your dreams runaway from you!”

 

 

Runway Runaway Fashion: My Secret Dream designed to amuse you!

Runway Runaway Fashion:

My Secret Dream designed to amuse you!

If you had a secret dream that you’d been working towards for years – that you didn’t even know you had – and your dream became a reality, would you shout it out loud from the top of the Eiffel tower – or whisper it quietly from your ashram?

As I breathe in courage and exhale enthusiasm it gives me pleasure to share some exciting dreams with you. You may already know that I have been involved in the fashion industry for most of my life. My self penned book Runway RunAway: A Backstage Pass to Fashion, Romance & Rock ‘n Roll illustrated the true story of neglected child turned teenage runaway who follows her dreams to become an international model, eventually finding herself in the process. I went from the streets of Los Angeles a teenage waitress, to the catwalks of Paris, Milan, Rome, Tokyo and New York, working as a model/muse to Lagerfeld at Chanel, YSL, Christian LaCroix, Geoffrey Beene, Bob Mackie and more…

My story goes on to share about the doomed love my life; my then fiancé Steve Clark, lead guitar player and masterful songwriter of the multi-platinum selling rock band, Def Leppard. Ultimately fleeing and finding the strength to save myself, I shared the candid and blatant truth of how I survived the greatest loss in my life, the aftermath and the determination to not only survive, but to heal my-self, and help others.

Runway RunAway Fashion. I don’t know how I became a “muse” to some of fashion designers of our time, or, how I managed to “amuse” my musical lovers in so much as to inspire the writings of a few classic rock ballads…some of which are chapter titles in my book. But I am beginning to understand why…

Lorelei Shellist modeling at 16

Model Lorelei at 16

My style of dress growing up around Pacific Palisades and Topanga Beach and consisted mostly of bikini’s – halter tops- flip flops- and Hawaiian shirts tied up around my waist. What’s now called branded as “surf and skate culture fashion”  we found in 2nd hand stores like the Aardvark’s Odd Ark in Venice, California.  My friends and I followed the bands that played tribute to the Rolling Stones and Led Zepplin. I liked to dress like Robert Plant in bell bottom jeans and shirts tied up around my waist with a little Mick Jagger’s sparkle style scarves thrown in for pizzazz.

Robert Plant

Robert Plant Hip Fashion

My high-school sweetheart was the fashionable Brian Ray. He played a gold Les Paul and wore snakeskin boots. Back then he was just a local guitar star…today he plays guitar and bass in Paul McCartney’s band. We broke up in his British MGBGT, but to this day I’ll never forget those snakeskin boots.

Fast forward. I’m living in Milan at age 19 running around on “go-sees” in in spike heels on cobblestone streets, meeting the designers for the runway shows taught me everything I needed to know about 1st impressions. A naïve girl standing in front of the gatekeepers to Valentino, Armani, or Moschino has an awful lot to learn. I tried my best to express my individual style while still looking graceful and cutting edge. Even if I didn’t know what cutting edge was- I picked up on all the clues that those designers would leave around like the crumbs thrown to pigeons’ in the Piazza San Marco.

In Paris at age 20 the competition was fierce. Getting into the doors of Yves Saint Laurent or Dior was next to impossible if you didn’t have someone behind you pushing you through them. I thought I knew how to dress until my German boyfriend told me I didn’t. He took me shopping in St. Germaine to a boutique of “a friend.” He styled me and dressed me and when they totaled the tab for clothes at the register – he left me with the bill of over 5000 francs- the equivalent of $1000. US at the time. I loved the clothes so I put them on hold and found a way to pay for them myself. I was secretly mad at him- but he must’ve known something. My style of dress just wasn’t up to par for Paris and it was his way of telling me. He hung out with Vivienne Westwood and Malcom McLaren- and what an education in fashion I got from those two. The good news was that I did start getting past the doors of those infamous gatekeepers.

black and white photo of Lorelei on the runway - Fashion Designer’s EntelechyI soaked up everything I could about fashion and design while being nipped and tucked with needles, threads and straight pins by the geniuses themselves.

During my tenure at YSL I witnessed the brilliance of not only the designer Monsieur Saint Laurent himself, but his gifted assistants too. I gasped for air every time LouLou De La Falaise cinched a belt around my waist- and tiptoed out of the studio holding back a formal curtsy under the glaring eyes of Madame Munoz- Yves, right hand madwoman.

YSLParadoxically over at La Maison de Chanel I was delighted whenever Keiser Karl’s young jewelry designer Victoire de Castellane draped me in jewels, or when Lagerfeld’s chief design assistant Gilles Du Four wrapped a stole around my shoulder’s- cigarette dangling from the corner of his mouth.  And at Ungaro- well, that was an education in itself- but more on how to “show” how to “stand” and how to “present” Emanuel’s priceless creations under the critical eye of the master himself. And critical he was.

Still, under the brilliant tutelage of team LouLou De La Falaise – Meister Lagerfeld – Vivienne Westwood – Georgio Armani – Valentino –Yves Saint Laurent – Lecoanet Hemant -Guy Laroche – …oh, there others – many others…I expanded in beauty and wisdom unknowingly, like a schoolgirl in the front row of the class – I noted them all.

The discipline and direction I received contracted as model for those iconic houses aligned me with opportunities all over the world. They softened my feathers and like an awkward gangly pelican I turned into a swan. My presence on the runway became more fluid and graceful and so I began to fly.  I followed the collections from Milan to London to Paris- to New York – to Tokyo. When my contracts in the off-seasons completed I would fly to Dusseldorf- Spain- and Dublin to show for the designers there. And on one snowy December night in walked the love of my life, Steve Clark. A young, timid, unassuming rock star who’d also been living out of a suitcase. I’d met my match.

The travel in my life doubled as the two of us hopped planes – trains and – you know the drill, to be at each other’s side.  When we came together on our days off often we would shop. Strolling into Cartier in Place du Vendome, two twenty-some-things, skinny as rails, Steve with his long blonde hair, me with my blood red lipstick, eyeballing the big glass cases filled with sparkling jewels. The hawk-eyed salesmen would usher us toward the exit until Steve would plop down his gold American express card and say, “I’ll ‘ave that,”- In one instance pointing to a Cartier panther ring from the Duchess of Windsor collection and placing it on my finger. Amazing how perceptions change when money exchanges hands. Then we would celebrate over vodka and caviar and talk about the stage clothes he was dreaming about wearing on the next tour.

Back then stylists were few- we didn’t know any so we styled ourselves.

Steve bought me a sewing machine and I collected accessories and trinkets like flags, polka dots and studs, while following the runway collections around the world. I put my foot on the pedal of my sewing machine like a blindfolded race car driver making jackets, belts, and patched up jeans for Steve to wear onstage during the Hysteria World Tour.

Steve Clark Def Leppard

Blonde & Black Beauty wearing my Flag Jacket

He loved my designs and my wardrobe. Often I would come across a newspaper photo of Steve taken while he was on tour wearing one of my blouses. In fact, Steve became the most photographed member of the band whose biggest radio hit back then was called “Photograph.” I became his personal designer, stylist, and spiritual confidant. Steve was curious about the occult and the deeper meanings of life. I had always been a soul searcher and inner explorer so our inner-worlds dovetailed when our outer-worlds failed to keep us grounded and the reality of living our dreams became more tense and real.

I have always felt my connection with the greater intelligence, or, as I like to call it, “the cosmic muse.” There behind the veil is the cast of characters – the collective unconscious – the “archetypical dream team” that is apart of who I am. It is that muse who inspires me to continue to follow my own heartfelt dreams and to inspire, uplift, and motivate others to do the same. The muse dresses me and it dresses you.  My dream dressing muses take on lives of their own and often they propel at a rate I would never expect. That’s why my first dream has led to another, and another, and another…like a puff white snowball catching speed. The force of this muse is magical, mysterious and magnificent. Runway Runaway fashion… my secret dream is designed to amuse you!

What secret dreams amuse you? 

Will you shout them out loud or keep them a secret too?

Follow your heart – Never give up and…

“Don’t let your dreams runaway from you!”

xo Lorelei

 

 

 

 

The Explorer Fashion Icon Archetype stops to smell the flowers.

The Explorer Fashion Icon Archetype stops to smell the flowers.

On a recent trip to Ontario, Canada, I happened upon a lovely young creative artist named Shireen Nadir at an organic winery called Frogpond Farm in Niagara.

I couldn’t help being drawn towards The Blue Brick Jewelry table because the designs are so unique and magnetic to the eye. I immediately whipped out my trusty iPhone and asked if I could take a quick little video of her to share with all of you. Shireen was delighted and jumped towards the opportunity like a cat to catnip.

Shireen comes across as soft spoken and quite knowledgeable about her craft. Not only that, she speaks warmly of her fiancé, and soon to be husband, who is the silversmith and metal maker who designs the encasements that host the delicate flowers molded in resin.

Because Shireen is confident in her understanding of how to make this unique art, she doesn’t mind telling you everything about it. In fact, she has written a step-by-step book featuring her own illustrative photography sharing all of her knowledge in detail with those interested in learning all you need to know about resin jewelry.

However, Shireen doesn’t stop there… she is also an avid photographer, a diligent knitter, (her knitwear designs sell on Etsy and Ravelry.com) and and a blogger too! In her blogs she’ll tell you all about her yarn designs, color schemes, and most likely, she’ll even teach you to knit it yourself!

The Explorer Fashion Icon Archetype™ stops to smell the flowers…and wants to wear them too!

As an image consultant and beauty blogger myself, it is always refreshing to come across a true artist that inspires me too. I am now the proud owner of a very unique necklace made by Shireen and her Salvadoran, husband to be. (pictured here)

The Explorer Fashion Icon Archetype

The Blue Brick jewelry by Shireen Nadir.

The delicate heart of an iris flower was my mothers’ favorite flower, so now when I wear it, I think of my dear mum. Being that one of my own dominant Fashion Icon Archetypes™ is the “Explorer” archetype…I love to find things on my travels that nobody else has. I want to feel a connection to everything I wear. It has to have a story, a memory, and a feeling attached to it. It gives meaning to the things I wear. As author and philosopher Eckhart Tolle, (who ironically lives in Canada,) reminds us… beauty is everywhere… it encourages us to be present. Tolle says that when we stop and smell the flowers, we will be “grounded in stillness and inner peace.” It is all about “awareness.”

That is why meeting Shireen and discovering her one-of-a-kind, hand crafted jewelry made from real flowers, was like finding buried treasure for me! I am all about bringing consciousness to dressing and helping others become more aware of what they are buying, wearing, and the messages they are sending about themselves every time they walk out their door.

This beautifully, mindfully, crafted piece of wearable art speaks to my inner explorer as well as my outer explorer. When I made that purchase I knew that this was money well spent. My purchase had meaning to me and hopefully to others too. Why, because it is beautiful, and beauty is what I love to share with the world. Not only that, I know whose hands made this tiny piece of “her-story.” And I am blessed to wear it always.

This Explorer Fashion Icon Archetype™ not only stops to smell the flowers…she wants to wear them too!

“Bring Your Style to Life!”

Lorelei

Travel Tote Tip #5 Packing Your Goddess Survival Tote Bag

 Travel Tote Tip #5 Packing Your Goddess Survival Tote Bag

Have you ever had a last minute invitation for a weekend getaway, or the urge to just “get out of Dodge” at a moments notice and then thought…oh dear I have to pack…

If you are anything like me then your plate is already full of responsibilities, commitments, promises and invitations that you accepted way too far in advance to know where life was leading you. Sometimes I just need to get away to the beach, or the forest, or, as Taylor Swift would say, “out of the woods!”

Other times I may need to have a meeting in another city to edit a video, do a job interview, or reconnect with a family relative I hadn’t seen in forever. Packing can seem like a drag when all of a sudden there are clothing choices and decisions on top of everything else. Add in a plane trip to say…Vegas or Atlantic City and who wants to pay the new “luggage fees” the airlines are now charging?

Do you live in the city or have a long commute to work and back? I do. I live in Los Angeles. It can take me an hour to get from one side of town to the other…and sometimes even longer in traffic. So when I know I have a long day of driving from place to place I already know I won’t have time to go home and change in between. I may need to “scrub up” after a yoga class on my way to a lunch meeting in Beverly Hills and then go to a dinner meeting over in North Hollywood or Malibu. There is no possible way I can get home and change in between meetings on a day like that!

So I decided to get it down to a science and I asked myself. “ok, Lor, what do you really need?” By the way, did I mention that I have a dog, a cup of coffee and keys in my hand as I descend down 16 stairs to get to my garage? I don’t really want to carry a suitcase too! Instead I keep my Tote bag make-up, hair, and Goddess goody essentials packed so the only things that may vary inside my over-the-shoulder tote bag are my outfits and shoes. The final decision on what to wear will be dictated by the weather and the occasions ahead – making it clear, clean and simple.

Travel Tote Tip #5 Packing Your Goddess Survival Tote Bag video to see how I pack my Goddess Survival bag!

Stay tuned because soon I will be launching my own “Runway RunAway Collection ® …but meanwhile use your imagination and have fun creating your own Goddess Survival Tote for the Man or Woman on the Run!

“Don’t let your dreams runaway from you!

Lorelei

 

La Jolla Fashion Film Festival or HSN? by Lorelei Shellist

La Jolla Fashion Film Festival or HSN?

Where do people find their style,  at the La Jolla Fashion Film Festival or HSN? The world is changing at a rapid speed. Anything that crosses our palm pilots can grab our attention and steal away with our most private moments. Our attention spans are limited and so we work fast, eat fast, dress fast and even sleep fast. The Millennial generation today spends much of their time looking down into their phones for everything from music, to food, to fashion. Parents are worried that their kids are missing the beauty of a natural life. Network television is worried that they are not watching their TV shows, while name brands are worried they won’t wear their labels as they gobble up fashion like fast food. The only people who are not worried are the advertisers. With everyone staring at their phones – advertising is literally in their faces!

The greatest quality of life is love. The next best thing is beauty. Beauty represents love in a more physical form. We see love when we see beautiful things. That is why Eckhart Tolle, best known as the author of “The Power of Now,” encourages us to stop and smell the flowers; to be present with ourselves and find the beauty within. That is an experience no one, not even a millennial’ can find in their phones, tablets, or iPads.

La Jolla Fashion Film Festival aka: LJFFF is the largest gathering of fashion filmmakers in the world. It is so exclusive that you have to be invited to attend and you won’t find “in your face” advertising there either. Why? Because Fashion Films were born out of beauty. Fashion for the sake of style. These films represent the beauty of subtlety, and the impact these films have on the viewers subconscious is far more potent than the advertising industry could have ever dreamed of. The founder and producer of LJFFF Fred Sweet knows this, and so do I.

La Jolla Fashion Film Festival or HSN?

When I was a young model living as “an American in Paris,” one of my favorite past times was to go to the cinemas on the Avenue des Champs-Élysées. As I struggled with the French language and my American accent, the cinema was my safe place. I could go there to watch movies in English with French subtitles and see images of home. But, they had something more, something different, something special at the movies there…. something we did not have at home. They didn’t show advertising before the films. They didn’t try to sell you coke, cars or candy. They showed beautiful, stunning, glamorous short films made for the fashion houses and perfumeries like Cache, Lolita Lempicka, Cacharel, Guerlin, and other brands that have long since disappeared. They were slow, romantic, and almost dreamlike. They told stories without words and they took the audience on a journey to a place inside themselves. It was an experience to have – but not to hold. Those vignettes drifted away in front of my eyes but remained in my consciousness to this day. What the French did was connect the viewers with their brands through beauty. It was elegant, sophisticated and priceless.

After ten years of living in Europe I became more refined. The American edge I had gone there morphed into a more graceful and sophisticated sense of style. Working as a couture muse in front of the iconic designers Yves St. Laurent, Karl Lagerfeld, Christian LaCroix and others, taught me to be more conscious of what goes into fashion and what separated the men from the boys. As far as image and branding was concerned it was all about beauty.

I learned so much standing there behind the scenes in those ateliers in Paris, Rome and Milan being pinched and pinned into those glamorous gowns. I lapped up everything I saw from the” tailleurs,” (tailors) to “le petite mains, ” (the one’s hand stitching fine fabrics) to the ones who did the embroideries, the shoes, the hats the accessories…like a thirsty little kitten. I was enthralled at how everyone paid such attention to every detail of beauty and magnificence. It was no wonder these garments were selling for thousands of dollars a piece. Everyone who touched them – blessed them with their presence. There was dignity, dedication, and life, sewn into every single creation. I left Europe completely nourished by the art of fashion and style, as if I had been to the grandest banquet of all.

The nutrition guru David “Avocado” Wolfe is quoted saying, “The subtle energy of your food becomes your mind. The ultimate conclusion of “you are what you eat” is that everything you put into your mouth is going to affect your mind, body & spirit.” Well I say the same thing about fashion: “You are what you wear. The way you show up in the world expresses who you are on the inside – and sends that message to the world outside.”

So what are you feeding yourself and what are you buying into? Is it fast food and fast fashion?

In this blog you will see my own review of LJFFF. I share this with you because it is special to me. One year I was honored to be asked to host and emcee the three-day festival. There I met directors, producers, stylists and make-up artists from around the globe. I enjoyed hearing their personal stories of what brought them to this unique métier. This year I interviewed Linda Comer, director of San Diego Model Management and right hand to Fred Sweet the founder of LJFFF. Linda is a hard working, dedicated, and beautiful woman who started her career in fashion as a perfume model. Comer knows the sweet and sensual scent of the the sweaty fashion industry inside out.

I also had the pleasure of meeting Simone Cipriani, CEO of the Ethical Fashion Initiative which is the operational arm of the International Trade Centre and the Poor Communities Trade Program (PCTP). EFI’s mission is to empower the women who live in third world countries earn fair wages in safe, dignified working environments’. Brands like Stella McCartney, and Vivienne Westwood, are partnering with EFI and having their designs manufactured in this more caring way. It is the only answer to the global problems created by fashions made in sweat shops. When a shopper marvels at a soft cotton T-shirt selling for $3.95 – I hope they ask themselves how a company can they make and sell something for that low a price? You will be surprised at what the answer to that question is. What is the cost to all of us…really?

I love fashion and I love to express myself through the way I dress in the best way I can. I also love to design minimal items that encompass all one needs to live a life of luxury sparingly. The luxurious life I lived meant traveling to the “collections” in runway of fashion. Literally living out of a suitcase jumping from taxis to metros, and from trains to planes. It’s not as glamorous as it sounds – carrying those bags yourself -so I learned all I really needed to be presentable was a few select items. That is why I have created the Runway RunAway Collection (®) and The Dream Dress (®) for the entrepreneurial woman on the go! The Dream Dress (®) will take you anywhere. With your RRC(®) Travel Totes in tow, you’ll have all you need. The unfortunate thing is here in America we don’t have the cinematic Champs-Élysées subtle style of selling fashion. So, my intention is to launch my Runway RunAway Collection (®) at LJFFF in full fashion film form next year. Next, I will air it on the Home Shopping Network (HSN) where you’ll find it on your phone!

From the La Jolla Fashion Film Festival to HSN …in this day and age, that is where fashion seems to be!

From fashion to film to you!

Love, Lorelei

 

 

 

 

Travel Tote Tips #2 Makeup Essentials

Travel Tote Tips #2 Makeup Essentials

Hot summer days and too much make-up don’t mix well. In order to blend with nature, hot weather, summer swims, and breezy winds, I like to keep my make-up very simple. Especially if I want getaway at a moments notice. Here’s why I created this video Travel Tote tips #2 Makeup Essentials.

I recall a time in my career as a model when I was just 19 years old. Before I even thought of writing Travel Tote tips #2 Makeup Essentials. I had just arrived in Milan and my very first booking was in Verona Italy. I had to find my way to Milan’s Stazioni Centrale, buy a ticket and board the train with some other models. I was very nervous. I didn’t speak Italian, and I hadn’t even met my agents. Here I was already on my way to work and I had to travel across Italy to get there! Luckily I was able to find the other models in line at the ticket booth. Even in a crowded train station, American models stood out in the crowd.

These girls were a bit older than I was at the time; more seasoned and professional. So, I followed them onto the train and into the 6 seat compartment like a little lamb. As we pulled out of the station and into the grey mist of the early morning I watched the most industrial buildings of Milan pass by through the window. In the quiet of my reverie I was thinking Milan looked more like Pittsburgh than New York. When all of a sudden one of the models jolted me out of my inner mind and announced. “Uh oh, I forgot to pack my make-up bag! Do you think there will be a makeup artist there?” Another model replied, “I don’t think so, we’ll have to do our own.” The first girl then said, “oh well I do have a lipstick and an eyebrow pencil in my purse. I can use the lipstick for my lips and cheeks, the brow pencil to line my eyes and brows … what else do I really need?” And everyone agreed. What more do we really need? We all assured her that she could borrow makeup from each of us and she felt confident that she could do the job with out a makeup artist or even her own makeup bag. I will never forget that experience on that train. Ever since when I go to do my makeup I stop and think…“What do I really need to look natural and beautiful?”

I wish I’d known then what I know now. That’s why I am offering this to you. Please enjoy my Travel Tote tips #2 Makeup Essentials video to help you make sure you have the basic ingredients to look natural and beautiful at any given time. It’s all you’ll need to get up and go girl!

Travel smart!

Lorelei

 

 

Summer Travel Tote Tips

Summer Travel Tote Tips!

Hello Beautiful RunAways,

Summer is here and it’s travel time. Summer Travel Tote tips to help you pack for weekend escapes, visits to the gym, or long distance business travel.  It’s helpful and empowering to have on hand everything you need to enjoy a comfortable getaway.

As a frequent flier myself, I have often found myself in some hotel room without those little necessities I need. It may be something simple like: a cuticle cutter when a hangnail has occurred, leaving me biting instead of snipping away the problem. Or, maybe it’s a pack of matches to light a candle, a razor, aspirin or sunblock!

In my 7 part series for men and women you will learn my personal fashion, travel tote tips that show how to pack your bags – once and for all, with everything you could possibly need for those last minute emergencies and day to day necessities. Here are the first 2 videos in the series.

Travel safe my little RunAways!

Lorelei

 

A Wedding Dressed is a Wedding Blessed

screenshot of article A Wedding Dressed is a Wedding Blessed by Lorelei Shellist

Lorelei Shellist’s  Style Column in the April Edition of the Los Angeles FindBliss magazine. Wedding Style One of the most important and memorable times in people’s lives is their wedding day. Our response should be one of mutual respect and gratitude. How we show up for the happy couple says it all.  |…

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