La Jolla Fashion Film Festival or HSN? by Lorelei Shellist

La Jolla Fashion Film Festival or HSN?

Where do people find their style,  at the La Jolla Fashion Film Festival or HSN? The world is changing at a rapid speed. Anything that crosses our palm pilots can grab our attention and steal away with our most private moments. Our attention spans are limited and so we work fast, eat fast, dress fast and even sleep fast. The Millennial generation today spends much of their time looking down into their phones for everything from music, to food, to fashion. Parents are worried that their kids are missing the beauty of a natural life. Network television is worried that they are not watching their TV shows, while name brands are worried they won’t wear their labels as they gobble up fashion like fast food. The only people who are not worried are the advertisers. With everyone staring at their phones – advertising is literally in their faces!

The greatest quality of life is love. The next best thing is beauty. Beauty represents love in a more physical form. We see love when we see beautiful things. That is why Eckhart Tolle, best known as the author of “The Power of Now,” encourages us to stop and smell the flowers; to be present with ourselves and find the beauty within. That is an experience no one, not even a millennial’ can find in their phones, tablets, or iPads.

La Jolla Fashion Film Festival aka: LJFFF is the largest gathering of fashion filmmakers in the world. It is so exclusive that you have to be invited to attend and you won’t find “in your face” advertising there either. Why? Because Fashion Films were born out of beauty. Fashion for the sake of style. These films represent the beauty of subtlety, and the impact these films have on the viewers subconscious is far more potent than the advertising industry could have ever dreamed of. The founder and producer of LJFFF Fred Sweet knows this, and so do I.

La Jolla Fashion Film Festival or HSN?

When I was a young model living as “an American in Paris,” one of my favorite past times was to go to the cinemas on the Avenue des Champs-Élysées. As I struggled with the French language and my American accent, the cinema was my safe place. I could go there to watch movies in English with French subtitles and see images of home. But, they had something more, something different, something special at the movies there…. something we did not have at home. They didn’t show advertising before the films. They didn’t try to sell you coke, cars or candy. They showed beautiful, stunning, glamorous short films made for the fashion houses and perfumeries like Cache, Lolita Lempicka, Cacharel, Guerlin, and other brands that have long since disappeared. They were slow, romantic, and almost dreamlike. They told stories without words and they took the audience on a journey to a place inside themselves. It was an experience to have – but not to hold. Those vignettes drifted away in front of my eyes but remained in my consciousness to this day. What the French did was connect the viewers with their brands through beauty. It was elegant, sophisticated and priceless.

After ten years of living in Europe I became more refined. The American edge I had gone there morphed into a more graceful and sophisticated sense of style. Working as a couture muse in front of the iconic designers Yves St. Laurent, Karl Lagerfeld, Christian LaCroix and others, taught me to be more conscious of what goes into fashion and what separated the men from the boys. As far as image and branding was concerned it was all about beauty.

I learned so much standing there behind the scenes in those ateliers in Paris, Rome and Milan being pinched and pinned into those glamorous gowns. I lapped up everything I saw from the” tailleurs,” (tailors) to “le petite mains, ” (the one’s hand stitching fine fabrics) to the ones who did the embroideries, the shoes, the hats the accessories…like a thirsty little kitten. I was enthralled at how everyone paid such attention to every detail of beauty and magnificence. It was no wonder these garments were selling for thousands of dollars a piece. Everyone who touched them – blessed them with their presence. There was dignity, dedication, and life, sewn into every single creation. I left Europe completely nourished by the art of fashion and style, as if I had been to the grandest banquet of all.

The nutrition guru David “Avocado” Wolfe is quoted saying, “The subtle energy of your food becomes your mind. The ultimate conclusion of “you are what you eat” is that everything you put into your mouth is going to affect your mind, body & spirit.” Well I say the same thing about fashion: “You are what you wear. The way you show up in the world expresses who you are on the inside – and sends that message to the world outside.”

So what are you feeding yourself and what are you buying into? Is it fast food and fast fashion?

In this blog you will see my own review of LJFFF. I share this with you because it is special to me. One year I was honored to be asked to host and emcee the three-day festival. There I met directors, producers, stylists and make-up artists from around the globe. I enjoyed hearing their personal stories of what brought them to this unique métier. This year I interviewed Linda Comer, director of San Diego Model Management and right hand to Fred Sweet the founder of LJFFF. Linda is a hard working, dedicated, and beautiful woman who started her career in fashion as a perfume model. Comer knows the sweet and sensual scent of the the sweaty fashion industry inside out.

I also had the pleasure of meeting Simone Cipriani, CEO of the Ethical Fashion Initiative which is the operational arm of the International Trade Centre and the Poor Communities Trade Program (PCTP). EFI’s mission is to empower the women who live in third world countries earn fair wages in safe, dignified working environments’. Brands like Stella McCartney, and Vivienne Westwood, are partnering with EFI and having their designs manufactured in this more caring way. It is the only answer to the global problems created by fashions made in sweat shops. When a shopper marvels at a soft cotton T-shirt selling for $3.95 – I hope they ask themselves how a company can they make and sell something for that low a price? You will be surprised at what the answer to that question is. What is the cost to all of us…really?

I love fashion and I love to express myself through the way I dress in the best way I can. I also love to design minimal items that encompass all one needs to live a life of luxury sparingly. The luxurious life I lived meant traveling to the “collections” in runway of fashion. Literally living out of a suitcase jumping from taxis to metros, and from trains to planes. It’s not as glamorous as it sounds – carrying those bags yourself -so I learned all I really needed to be presentable was a few select items. That is why I have created the Runway RunAway Collection (®) and The Dream Dress (®) for the entrepreneurial woman on the go! The Dream Dress (®) will take you anywhere. With your RRC(®) Travel Totes in tow, you’ll have all you need. The unfortunate thing is here in America we don’t have the cinematic Champs-Élysées subtle style of selling fashion. So, my intention is to launch my Runway RunAway Collection (®) at LJFFF in full fashion film form next year. Next, I will air it on the Home Shopping Network (HSN) where you’ll find it on your phone!

From the La Jolla Fashion Film Festival to HSN …in this day and age, that is where fashion seems to be!

From fashion to film to you!

Love, Lorelei

 

 

 

 

Travel Tote Tips #3 – Hair Essentials

Travel Tote Tips #3 Hair Essentials

How is your hair behaving this summer? If it’s anything like mine – curly, frizzy, untamed, it goes wicked in the humidity – the ocean dampness, and even under the hot lights of the world of glamour I sometimes travel in. That’s why I have narrowed down what I actually need to have on hand….simple products to sooth and smooth my hair! I have created this video Travel Tote tips #3 Hair Essentials to help you simplify what you need too!

How many of you actually like your hair? It seems we all wish we had some other type of hair. When I was a teenager, all the “popular girls” at the beach had long blonde, stick straight, smooth hair. It was Christy Brinkley hair here, and Christy Brinkley hair there 🙁  Here I was with this frizzy, auburn, wavy hair. My best friend Cindy Cowsill had even curlier hair than I did and we used to wine about it all the time. We didn’t have hair straightening wands or flat irons back then. So, what did we do? Before going out to the summer parties I would call over the backyard fence to Cindy’s….”Turn on the iron Cin!” Then I’d climb up the ladder I’d placed at the back of her tiki room roof, walk across it… and then climb the pulldown stairs up to the attic to  Cindy’s bedroom. We’d then take turns laying our heads down sideways on top of the ironing board, carefully smoothing our hair on top of  it, and cover it with a towel so as not to singe it. We would then iron each others hair as flat as we could get it!

Looking back at pictures of the two of us then, I still giggle and roar. I had this wave at the top of my forehead that I could not get rid of – and the rest of my hair was flattened as straight as straw! Cindy had it on both sides of her middle part too! And the worst part of it was… living here by the ocean, it didn’t last!!! As soon as we’d start dancing the heat and moisture would trickle down from our scalps and the frizzy curls would return to our dismay. Oh Cindy, how did we ever survive?

So, here I am today with Travel Tote tips #3 Hair Essentials you can add or subtract whatever works for you. Flat irons, curling irons, round brushes…and PRODUCTS! Whatever it takes to work it to your own liking 🙂

I wish I’d known then what I know now. I hope you will enjoy my Travel Tote tips #3 Hair Essentials video to help you make sure you have the basic ingredients to look natural and beautiful at any given time. It’s all you’ll need to get up and go girl!

Travel smart!

Lorelei

 

 

Travel Tote Tips #2 Makeup Essentials

Travel Tote Tips #2 Makeup Essentials

Hot summer days and too much make-up don’t mix well. In order to blend with nature, hot weather, summer swims, and breezy winds, I like to keep my make-up very simple. Especially if I want getaway at a moments notice. Here’s why I created this video Travel Tote tips #2 Makeup Essentials.

I recall a time in my career as a model when I was just 19 years old. Before I even thought of writing Travel Tote tips #2 Makeup Essentials. I had just arrived in Milan and my very first booking was in Verona Italy. I had to find my way to Milan’s Stazioni Centrale, buy a ticket and board the train with some other models. I was very nervous. I didn’t speak Italian, and I hadn’t even met my agents. Here I was already on my way to work and I had to travel across Italy to get there! Luckily I was able to find the other models in line at the ticket booth. Even in a crowded train station, American models stood out in the crowd.

These girls were a bit older than I was at the time; more seasoned and professional. So, I followed them onto the train and into the 6 seat compartment like a little lamb. As we pulled out of the station and into the grey mist of the early morning I watched the most industrial buildings of Milan pass by through the window. In the quiet of my reverie I was thinking Milan looked more like Pittsburgh than New York. When all of a sudden one of the models jolted me out of my inner mind and announced. “Uh oh, I forgot to pack my make-up bag! Do you think there will be a makeup artist there?” Another model replied, “I don’t think so, we’ll have to do our own.” The first girl then said, “oh well I do have a lipstick and an eyebrow pencil in my purse. I can use the lipstick for my lips and cheeks, the brow pencil to line my eyes and brows … what else do I really need?” And everyone agreed. What more do we really need? We all assured her that she could borrow makeup from each of us and she felt confident that she could do the job with out a makeup artist or even her own makeup bag. I will never forget that experience on that train. Ever since when I go to do my makeup I stop and think…“What do I really need to look natural and beautiful?”

I wish I’d known then what I know now. That’s why I am offering this to you. Please enjoy my Travel Tote tips #2 Makeup Essentials video to help you make sure you have the basic ingredients to look natural and beautiful at any given time. It’s all you’ll need to get up and go girl!

Travel smart!

Lorelei

 

 

Summer Travel Tote Tips

Summer Travel Tote Tips!

Hello Beautiful RunAways,

Summer is here and it’s travel time. Summer Travel Tote tips to help you pack for weekend escapes, visits to the gym, or long distance business travel.  It’s helpful and empowering to have on hand everything you need to enjoy a comfortable getaway.

As a frequent flier myself, I have often found myself in some hotel room without those little necessities I need. It may be something simple like: a cuticle cutter when a hangnail has occurred, leaving me biting instead of snipping away the problem. Or, maybe it’s a pack of matches to light a candle, a razor, aspirin or sunblock!

In my 7 part series for men and women you will learn my personal fashion, travel tote tips that show how to pack your bags – once and for all, with everything you could possibly need for those last minute emergencies and day to day necessities. Here are the first 2 videos in the series.

Travel safe my little RunAways!

Lorelei

 

Fashion Host Lorelei Shellist on Street Fashion on Hollywood Blvd

Fashion Host Lorelei Shellist interviews people from around the world asking “What is the message you are sending when you dress each day and walk out your door?”.

Join Lorelei as she explores fashion with people she meets on Hollywood Boulevard. Then ask yourself “What is the message you send when you dress each day?”

More from Fashion Consultant Lorelei Shellist | Watch More videos with fashion consultant Lorelei Shellist | More on Fashion & Self Nurturing

Keynote Speaker on Fashion Icon Archetypes™

This is a sizzle from the Worldwide Dress For Success Organization Fundraiser meeting where Lorelei was the Keynote Speaker.

Watch this video and enjoy meeting Lorelei Shellist, a popular Keynote Speaker on Fashion Icon Archetypes™ Educational, Empowerment Programs.

Book Lorelei as the keynote speaker at your next event. Your audience will be delighted by Lorelei’s bubbly personality and sincere approach to helping them find their own style. Lorelei Shellist will show participants how to “Bring your style to life™”.

Lorelei Shellist Keynote Speaker | More VideosFashion Icon Archetype Products

Holiday Dressing Joining All the Reindeer Games

LA Yoga article by Lorelei Shellist, Holiday Dressing: To Play in All the Reindeer Games caption over graphic red ball gown on hanger, black background

Holiday Dressing | Join in All the Reindeer Games! As the holidays approach, the special occasion shopping season begins. Boutiques and malls display bright red dresses; evergreen blouses, pants, and skirts; and a plethora of Santa Claus-printed boxers, socks, and ties. Looking your authentic best at cocktail parties, office parties, family dinners,…

Continue reading